Dell Inc. this week announced that it's teaming up with Universal Music Group to pre-load some of its new PCs with 50- or 100-song bundles. According to the Dell Web site, the pre-loaded music bundles add $25 for 50 songs and $45 for 100 songs to the price of the machine.
The bundles range from mixes of blues music to classical and classic rock.
The company noted that the pre-loaded music is not available on the Dell XPS One desktop or on the Inspiron Mini 9 laptop. The bundles aren't supported on systems running Linux or 64-bit versions Microsoft Windows XP and Vista.
All pre-loaded music titles come in DRM-free MP3 format so they can be played on any music player. Dell announced that it plans to expand the music selection and also will refresh their current offerings.
Earlier this month, industry analyst firm Gartner Inc. reported that in the third quarter of this year, Dell was in second place in terms of the worldwide PC shipment market, up 11.6% from a year earlier. In the U.S. market alone, though, Dell maintained its position in the top spot, coming in over second-place Hewlett-Packard.
Dell has been working to reshape its sales efforts this year.
Late this past January, the company announced it was closing its 140 retail kiosks around the U.S. as it turned its attention to major retail outlets. Instead of using kiosks, Dell began focusing its efforts on selling its products through major retailers such as Best Buy Co., Wal-Mart Stores Inc., Staples Inc. and Guitar Center Inc.
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